Brooke Sassman has created content with everyone from the Jonas Brothers to President Joe Biden. The 29-year-old communications powerhouse recently joined Chase social as a Vice President to lead and transform the bank’s approach to content. Prior to JP Morgan Chase & Co., she was the driving force behind CNBC Make It social, where she wrote, produced and appeared in content for the brand. Her work drove a 90% increase in TikTok followers over a 3-month period as part of a newly implemented engagement strategy. Her coverage even caught the attention of Kevin O’Leary. At the TODAY Show, Brooke developed and launched the Instagram strategy that turned the platform into the second highest driver of referral traffic to the site. Her favorite memory of all? Spearheading social coverage at the PyeongChang 2018 Winter Olympics. That same year, Brooke was awarded a Shorty Award for a long form video profile of a Las Vegas shooting survivor. Brooke’s work can be seen on social, digital, on-air and in yellow taxi cabs across the country.